Pedra Nova — Identity System
Empordà · Catalunya
41°59′N 3°00′E

Pedra Nova

New stone. Builders in the Empordà since 1962.

Speculative brand identity
Volume 01 / 2026
Studio: Mar y Mas

The wordmark

01 / Identity
Primary lockup
Pedra Nova
Archivo · 800 · −1.5% tracking
Construction

Two courses.

The name stacks like masonry — two words, two weights of the same wall, each closed by a structural rule. The line is part of the mark.

Logic

Geometric, not decorative.

Set in a single heavy grotesque. Bauhaus discipline over ornament. No serif, no flourish, nothing to date it to a decade.

Clear space

One cap-height.

Hold a margin equal to the cap-height of PEDRA on every side. Minimum width 32 mm in print, 160 px on screen.

The mark

02 / Identity
PN
EST. 1962
Positive · iron on cream
PN
EST. 1962
Reversed · cream on iron
PN
EST. 1962
Clay · accent use only

A cornerstone, not a logo. The PN sits square, ruled, and dated — built to be cast in bronze, milled into a plate, or pressed into wet mortar.

The secondary mark carries the year because the brand sells continuity. It reads at 8 mm on a building plate and at the head of a contract. The datum rule beneath the letters references a course of stone — the join the company is named for.

Colour

03 / System
Pedra
Stone gray
#6B6862
107 · 104 · 98
Primary structural surface. Signage, façade fields.
Morter
Lime mortar
#DCD4C2
220 · 212 · 194
Ground. The wall between the stones — default background.
accent
Argila
Deep clay
#8B4A3A
139 · 74 · 58
One accent, used sparingly. A datum, a rule, a single word.
Ferro
Iron black
#1F1F1F
31 · 31 · 31
Ink and contrast surface. Plates, type, night fields.
Calç
Cream
#F5F0E6
245 · 240 · 230
Paper. Reading surface for sheets and monographs.

Typography

04 / System

Aa

Archivo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & — / 1.400 m²
Light Regular Semibold Extrabold
Space Mono
PLOT 4,600 m² · COMPLETION Q3 2027
41°59′N 3°00′E · LICENCE GI-2024-118
Display Built to stand
Headline Fourteen residences in local stone.
Body

Pedra Nova builds between ten and thirty homes at a time, in Girona and the towns of the Empordà. Stone we can name. Mortar we can mix. We hand over on the date we gave you.

Label Mas Garrigues · Madremanya · 2027

Applications

05 / In use
Now building Plot GI-2024-118

PedraNova

14 residences · Mas Garrigues Handover Q3 2027. Local stone, lime mortar, oak, steel.
Madremanya · Empordàpedranova.cat
Site hoarding 2400 × 1200 mm · construction perimeter
PN
Built 1962
No. 7 / 14
Mas Garrigues
Built by Pedra Nova · Madremanya
Building plate Cast bronze · 180 × 120 mm · debossed
Pedra Nova PROJECT 04
Residences · Empordà

Mas
Garrigues

Madremanya, Girona — Catalunya
Residences14
Built area2,180 m²
Plot4,600 m²
StructureLocal stone
HandoverQ3 2027
Sheet 04 / 09pedranova.cat
Façade detail — local stone↑ N
Project sheet A4 · sales monograph spread

Voice

06 / Brand
01

We lead with numbers. 14 residences. 2,180 m². 1962.

02

We name the material. Stone, lime, oak, steel.

03

Short sentences. We hand over on the date we gave you.

04

We sell craft, never lifestyle.

05

Català primer, where it carries weight.